Nowadays Website speed a great way to improve the performance of your website. If Website speed is slow then it is a bad impact on your business because most web searchers won’t even wait three seconds for a page to load before bouncing to another site. Another point why website speed is important because Google has increasingly placed a lot of emphasis on the loading speed of web pages. With modified algorithms, and search criteria, many search engines including Google, have made the website loading speed an important constituent of the Search Engine Optimization process. By reducing the page load time, you will get higher traffic and attract more qualified leads that can be converted into customers.
There are many reasons for the slow speed of the website. But the following are the key factors that influence Website speed optimization:
1. Conversion: Conversion is an important factor to measure the performance of the website. It increases the chances that site visitors will "convert" into a lead or customer before they leave. When Walmart optimized their website’s page speed load time, it scored a 2% increase in conversion rates for every 1-second improvement in page speed load times. In the political arena, Barack Obama raised an additional $34 million dollars (a 14% increase) for his campaign after his Obama for America website reduced its page speed load time from 5 seconds to 2 seconds.
2. Visibility: Fast speed website has more visitors. The speed of your website also influences how easily users can find your website. A low performing website has poor user experience and as a result, gains less promotion in search results. If any user searches you and your website speed is slow then he will leave your website and you can be lost your customer.
3. Usability: Website usability like website page speed, load time, and website responsiveness to user requests directly impacts customer loyalty. The better your website performs, the more satisfied a user will be. A great user experience is a way of building a large customer base and a strong brand. Your business depends on your website and attracts more customers.
From the above point, the website speed is integral to increase the clicks and visibility of your website on Google. Is your current website too slow? Are you concerned page speed load time could be affecting your website’s Google ranking? Contact Webnow today and have our page speed optimization experts conduct an assessment. We provide the best Website Speed Optimization Services.
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